GITC launches bridge tourism

The Great India Tour Company, the promoter of this new tourism product, will conduct an international prize money bridge tournament at Radisson in Kumarakom & House Boats during September 20-26, 2009. R T Associates will be the consultants for this tournament. The company has already obtained the authorisation of the Bridge Federation of India to conduct this tournament.

In Western countries, Bridge Cruises are popular among bridge enthusiasts. For the first time, in Kerala, a similar bridge tournament is proposed against the tourism background of the state, which is expected to attract upper end tourists who are interested in the game of bridge. The proposed tournament is being publicised internationally as well as in the national level. The organisers are in touch with bridge teams in US, UK & Europe, Middle East, Singapore, Malaysia and Sri Lanka.

Kumarakom is chosen as the location for the tournament due to the availability of adequate rooms and also considering the possibility of conducting some of the matches on the houseboats. The organisers plan to make this an annual event to be conducted during the low season of Kerala Tourism, at other tourist locations in God's Own Country.

The participants will be offered pre and post tournament tour packages to visit other tourist spots in Kerala. Special packages are being arranged for the spouses of the bridge players.