Tradebytes

Las Vegas Convention and Visitors Authority launches new marketing strategy

ETW Staff - Mumbai

John Bischoff Vice president of International Brand Strategy, LVCVA

Las Vegas Convention and Visitors Authority (LVCVA) has opened an India office which is part of a suite of 12 representative offices serving a total of 75 countries spanning the globe. With this office, the organisation aims to enhance its longstanding commitment to its existing international markets while establishing an India presence.

Connect Worldwide, a global representation company with over 42 offices in 36 countries will market and promote the destination to encourage Indian travellers to visit Las Vegas. Of the 39 million visitors who travelled to Las Vegas in 2007, international visitors accounted for 4.7 million, or 12 per cent. By the end of the decade, the goal for Las Vegas is to attract an estimated 1.5 million additional annual international visitors including those from India, or 15 per cent of the overall 43 million projected. "The Indian Market is very important to Las Vegas and is the cornerstone of our new international strategy for the future. We will work with our representative office partner in India to prepare our short and long term budgets in proportion to the opportunities throughout India," said John Bischoff, vice president of International Brand Strategy for the LVCVA said.