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Abacus launches Abacus ClientBase in India
ETW Staff - Mumbai
Abacus Distribution System India, launched Abacus ClientBase, a specialist
solution to assist travel agents to generate customer loyalty and manage customer
relationships in Mumbai on 19 March 2008. Designed by travel trade insiders
for the trade, Abacus ClientBase is a client relationship management tool. Easy
to use, with extensive capabilities for managing customers, Abacus ClientBase
provides a range of powerful functions to build lasting relationships and deliver
outstanding service to the travel agent's customers. Addressing a gathering
for the industry launch of Abacus ClientBase, Charmaine Ng, managing director,
Abacus India said "CRM systems have gained success in many specialty industries
that carry a huge profile of customer information, and with Abacus Clientbase
the travel trade now has a breakthrough CRM tool for travel agencies. Powerful
yet easy-to-use, Abacus Clientbase helps travel agents to assess travel patterns
and preferences of customers, anticipate their needs and engage them through
multiple touch points." Travel agents in India also have welcomed the launch.
Ashok Lalchandani, managing director of Ashok Travels & Trade Corporation,
Pune who has already adopted Abacus ClientBase, "With this tool, we will
be able to take the next steps to differentiate our products and services from
the competition with offers that resonate with our target customer groups."
Abacus-connected travel agencies in India, Singapore, Malaysia, Indonesia, Philippines
and Sri Lanka can subscribe to the solution.
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