Newstrack

Grevin pays tribute to Bollywood courtesy travel partner Cox & Kings

ETW STAFF - Mumbai

In a bid to promote itself in India, the Grevin wax museum in Paris has added a new addition to its gallery in the form of popular Bollywood actor, Shah Rukh Khan, whose wax statue is expected to be unveiled at Paris next month.

Elaborating on this tie-up, Frederic Gouguidis, director - marketing for Grevin said, "Cox and Kings is our exclusive partner in the Indian market and we remain committed to them as they were the first Indian tour operator that evinced interest in the promotion of Grevin."

France as a destination has captured the imagination of the Indian outbound market and last year the total Indian arrivals stood at 300,000 and it is second to China as a source market from Asia. According to Paul Roll, managing director, Paris Convention and Visitors Bureau, "Paris is a favourite city for the Indian clientele and such partnerships help in enhancing its profile in the Indian market."

Karim Mekachera, director - India, Maison de la France, sums up the importance of such partnerships by stating, "Cox and Kings has introduced new destinations in France, the first being Chamonix in 2006. We believe such partnerships would help generate interest, which in turn would translate into increased visitor arrivals."