Newstrack

Bird Group diversifies into marine segment with Bird Marine

To represent & market yacht manufacturers, provide yacht services

Chetan Kapoor - Mumbai

Bird Marine, the recently-formed division of Bird Group's Luxury Entity department, has signed an agreement to represent Italy-based Cranchi and market its luxury yachts in India. Speaking to select media persons in Mumbai, Charles Carnerio, head (Marketing & Corporate Communications), Bird Group, said, "We have taken a strategic decision not to restrict ourselves to the travel and tourism segment and add value to the current consumer base and also attract the newer base."

"Three-fourth of a million population has a disposable income of over US$ 1,00,000 and globally rich people prefer spending on cars and boats. We have signed an agreement with Cranchi and in the next few months we will build a marina on the western coast," informed Carnerio.

Remarked Alessandra Cranchi, MD of Cranchi, "The Indian market is looking at the pleasures of boating and we have been looking for a partner for long to be the official, exclusive importer of our brand in the country." For the marina, the company is exploring investment options - private as well as public-private partnerships with the state governments with a short to mid-term time frame to build it - and aims to sell about 100 yachts a year in the coming years with a target of selling ten yachts within a year alone, offering a product range of 18 models.