Newstrack

NetJets announces maiden foray into India market

Appoints Shreyans as strategic partner to distribute product in India

Andrea Lopez - Mumbai

Well-known private jet and fractional aircraft ownership company, NetJets has announced its maiden foray into the India market. With a fleet of over 700 aircraft, operating over 390,000 flights annually, the company is bullish about servicing its Indian clients. Robert Dranitzke, the company’s director of marketing - communications and CSR said, "NetJets has a robust business in the US. India, with its tremendous economic growth and demand for aviation, is a natural progression for us." He added that a sizeable number of business travellers from India were flying overseas for private appointments in Europe, North America and the Middle East and that the company's target was to service this niche and develop the NetJets brand in India. The country's ideal geographical location was also another plus point. "Indian businesses are rapidly expanding abroad, and we want CEOs and executives to take advantage of our product," he said.

The company has appointed Shreyans - a distributor of luxury products in India that include cars, yachts and jewellery, as its strategic partner. "We will invest in places where we see the best opportunity. This is not a mass product, it is very personalised and we envisage a huge demand from the India market," said Ashish Chordia, CEO, Shreyans, adding that 70 per cent of the business came from customer referrals. Going by the system of fractional ownership, clients can own a share in the product, thus permitting access to the company's 700 plus fleet. In addition, owners will be charged only for occupied flight time, resulting in significantly lower average costs. The company plans to fully cash in on the USP of private jets. "Private aviation is the only product that can buy you time and the largest discretionary expenditures that anyone would make, and we are a time machine that can buy time for our customers," concluded Dranitzke.