Newstrack

Peerless Travel unveils new corporate identity

Announces its partnership with Thomas Cook India in eastern India

ETW STAFF - Kolkata

Peerless Travel, an associate company of the Peerless Group recently announced its new corporate identity in Kolkata, as part of its aggressive expansion strategy.

Re-christened Kaizen Leisure & Holidays, it is all set to provide its customers with international travel experiences through its exclusive partnership with Thomas Cook India. This follows the announcement of its association with Thomas Cook India as its Gold Circle Partner in Eastern India. Commenting on the corporate makeover and its partnership with Thomas Cook, Jayanta Roy, director, Kaizen Leisure & Holidays said, "We are striving to explore new horizons in the booming travel industry in India. The re-branding exercise of Peerless Travel to Kaizen Leisure & Holidays is in line with our expansion drive." He continued, "We aim to provide our customers world class 'One stop Leisure and Holiday Services' with our wide range of travel and tour products. Our presence in the hospitality sector gives us an added edge."

According to Roy, with this re-branding exercise, the main target will be the corporate sector. He is hopeful that following this development, 85 per cent of its business will come from corporate customers.

Armed with a wide network and strong infrastructure, Kaizen aims to be a customer-oriented 'Travel Boutique Shop' providing a wide range of travel and tour products. It will offer a broad spectrum of leisure travel-related services including air ticketing, tour organisation, passport and visa assistance, hotel booking, car and coach rentals, package tours, dealer's incentive tours and HR programmes. As the Thomas Cook Gold Circle Partner in Eastern India, Kaizen will impart quality service to the discerning traveller with its entire range of Thomas Cook products and services, including Thomas Cook 100% Holidays - the international travel brand of Thomas Cook, Roy said. "We are currently focusing on our travel-related services in the leisure market. With an increased growth in outbound travel to Europe and South East Asian countries like Thailand, Singapore and Malaysia, we expect a steep increase in outbound tourists from West Bengal," added Roy. "Following the tie-up, we expect 90 per cent of our business to come from outbound traffic and the remaining 10 per cent from domestic traffic," Roy concluded.