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ITB Berlin continues the climate debate
Travel and tourism companies, ministries and tourism boards
from all over the world converge at the global travel trades largest convention
- ITB Berlin - this March to continue their discussion on climate change
Last
year an outstanding discussion event on climate protection at the ITB Future
Days ensured that the global travel trade's largest convention drew widespread
industry attention to the topic of climate change and tourism. The focus at
ITB Berlin 2008 is again on the environment and about 12 events on climate protection
and sustainability will be taking place at this year's ITB Berlin Convention
Market Trends & Innovations.
ITB Future Day: Adapting to new realities
At the ITB Future Day, UNWTO General Secretary Francesco Frangialli and the
subsequent discussion round moderated by Geoffrey Lipman will set the stage
for a climate debate. Among those attending will be ministers, CEOs of airlines,
the hotel trade and other high-ranking decision-makers.
The title of the event on Wednesday, March 5 is 'Tourism - responding to climate
and poverty imperatives.' In the wake of the 2007 conference in Bali and as
part of the scheme to implement the UNWTO Davos Declaration, this will highlight
strategic guidelines on how the global travel and tourism industry should confront
climate change.
Prof Dr Norbert Walter, chief economist of Deutsche Bank, Eric Heymann, senior
economist, Deutsche Bank AG/DB Research, and Philipp Ehmer, Deutsche Bank AG/DB
Research, will be holding papers on 'Tourism in 2030' and showing how climate
change is reshaping tourism. Their information is based on a survey called 'Climate
change and tourism' due for release at ITB 2008, which is an analysis by Deutsche
Bank Research. The survey names the winners and losers as a result of climate
change and suggests ways to adapt.
ITB Hospitality Day: Environment concepts of hotel trade
The main topics at the Hospitality Day on Thursday, March 6 will include environmental
concepts of the hotel trade, which an event under the heading of 'Green Hotels'
will examine. Speakers will be Ed Fuller, CEO Marriott International, Tony Williams,
Emirates Hotels & Resorts, Dr Manfred Stock of the Potsdam Institute for
Climate Impact Research, and Dr Michael Hartmann, Siemens Technology. The event
will be moderated by experts Welf Ebeling, executive VP and COO of The Leading
Hotels of the World, and Maria Pütz-Willems, hospitalityInside.com.
ITB Aviation Day: Is commercial aviation destroying our
climate?
The focus of discussion is on commercial aviation because of its impact on our
climate. On Friday, March 7 at the ITB Aviation Day, there will be a dual focus
on this highly controversial topic, with high-ranking figures attending the
Solar Impulse forum chaired by Dr Bertrand Piccard. An adventurer and scientist,
he developed the first solar-powered glider, and now plans to highlight the
opportunities for research and innovation with renewable energy sources by circumnavigating
the world with a craft that uses no fuel and produces no toxic emissions. He
has already completed a non-stop circumnavigation of the world in a hot-air
balloon. Among other topics the ITB Aviation Day will discuss the viability
of solar technology in commercial aviation.
Some leading names will be getting to grips with a hotly contested issue: Is
commercial aviation destroying our climate? They include Andrew Harrison, CEO
easyJet, Eric Heymann, senior economist, Deutsche Bank AG/DB Research, Dr Rainer
Ohler, senior VP (Public Affairs & Communications), Airbus, Dr Janina Scheelhaase,
Deutsches Zentrum für Luft- und Raumfahrt, and Dr Tanja Wielgoß,
GM of Bundesverband der Deutschen Fluggesellschaften.
Destination Forums: Climate protection and sustainability
On Thursday, March 6 a session under the heading of 'Progress in tourism research',
co-organised by Deutsche Gesellschaft für Tourismuswirtschaft, will be
introducing particularly successful methods for developing unique and effective
destination products. Prof Dr Anders Levermann of the Potsdam Institute for
Climate Impact Research, and Prof Dr Hansruedi Müller, director of Research
Institute for Leisure & Tourism at the University of Bern will be presenting
the scientific facts on climate change and be talking about the impact on tourism.
Also on March 6, leading figures will be taking part in an event on the subject
of sustainable tourism in the Mediterranean. This is organised by Europäische
Investitionsbank (EIB) and admission is by invitation only.
New: The ADAC Tourism Forum
On Friday, March 7, the ADAC Tourism Forum will be taking place for the first
time at the ITB Berlin. Leading experts from the tourism and transport industry
will be taking part in the debate under the heading 'Tourism by car in the age
of climate change'. They include Heinrich Beckmann, management spokesman of
DB AutoZug GmbH, Dr Peter Brandauer, Mayor of Werfenweng and president of Alpine
Pearls, Dr Gordo Jain, government executive officer, Federal Ministry of the
Environment, Nature Conservation & Reactor Safety, Markus Graf von Oeynhausen-Sierstorpff,
classic car racer, Albert Kockelmann, division manager at ADAC and co-ordinator
for motorcycles, classic cars, car marques and local clubs, and Dr Peter Zimmer,
manager (Tourism & Travel Services) at ADAC. ADAC vice president for Tourism
Max Stich will provide an introduction to the discussion round with some expert
information.
Africa Forum: Zero footprint tourism
Do travellers from industrial nations honour zero footprint projects in Africa?
What does a zero footprint tourism infrastructure look like? The Africa Forum
will be taking up these topics on Thursday, March 6. The issue will be about
how to ensure that air travellers can still visit Africa in the face of climate
change. Best practice examples from other industries will be highlighted to
show that zero footprint tourism is possible in Africa too.
Business Travel Supplier Day: Respecting the environment
The topic of the Business Travel Supplier Day on Saturday, March 8. will be,
are providers a driving or driven force? This is the controversial question
that Oliver Graue, chief editor of biztravel, will be asking the panel guests:
Patricia Benz, global director (sales), Germany, Austria & Switzerland,
The Rezidor Hotel Group, Michael Führer, director (sales), Germany AirPlus
International, Anja Hänel, Verkehrsclub Deutschland, and Torsten Kriedt,
senior director (consulting & practice development), BCD-Advito.
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