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Building
global brands
London, New York, Paris - globally more cities are emerging
or have emerged as individual entities. Can a similar strategy
be worked out in India to strengthen the brands of our own
metro cities, particularly with the Commonwealth Games just
around the corner? By Andrea Lopez
An
Irish welcome
The Celtic Tiger is pulling out all stops to woo the Indian
Tiger, as was evident at the first-ever tourism workshop held
in Ireland for new and developing markets. India, invariably,
was the toast of the convention. By Neeti Mehra
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