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A tough climb to the summit
By Ajeet Bajaj
President, Adventure Tour Operators Association of India
The
year 2007 has been a fantastic year for the adventure tour fraternity. During
the year, the association worked very closely and effectively with the ministry
of tourism, Government of India, a number of state tourism departments and various
other organisations and associations across the country. The association has
also been instrumental in opening 113 mountain peaks supported by the Indian
Mountaineering Foundation. During the year, the association was also actively
involved with a number of training and marketing initiatives, including road
shows.
However, the future of the industry will remain uncertain
without addressing a few important issues. To begin with, the first issue that
the association would like to address is attaining permission to use satellite
phones for tours that operate in the wilderness areas where communication/medical
facilities are not available. Therefore, allowing the use of satellite phones
will go a long way in ensuring that safety standards in India are at par with
international standards. This would definitely make adventure seekers more confident
of their safety during expeditions.
Secondly, without the right equipment it is difficult to engage in adventure
activities. Sadly, adventure equipment of international quality are not available
in India. Hence, most of the equipment is being imported into the country with
huge duties levied on it. Duty-free import of adventure equipment and facilitating
the import process for these equipment would go a long way in giving the necessary
fillip to this growing sector.
A waiver of service tax and fringe benefit tax charged on adventure tours is
also being demanded since such tours happen only a few months in a year. This
will not be a major setback to the national exchequer and will give the necessary
boost to this sector.
Looking at the biodiversity found in our wildlife parks, the association has
recommended that the ministry of tourism is represented at the 25 national wildlife
parks, that in turn can work in tandem with the state ministry of forest. Efforts
also need to be made to make the wildlife experience more ecologically friendly
and educative. The association also recommends sensitising visitors towards
our natural heritage using tools like documentary films at park entrances on
the dos and don'ts in wildlife parks, etc. Getting in experts from overseas
countries already operating parks of similar kind like South Africa would help
us devise a strategy for better management of the parks focusing on conservation,
carrying capacity, sustainability and inclusion of local communities in the
preservation and conservation process.
Facing an acute shortage of skilled manpower, the association recommends the
ministry-run institutes or those sponsored by it to offer adventure and eco-tourism
as subjects. The government-run mountaineering institutes like the Nehru Institute
of Mountaineering (Uttarkashi) and the Himalayan Mountaineering Institute, Darjeeling
can offer adventure guide courses ensuring creation of a pool of trained adventure/eco-tourism
personnel taking future forward professionally.
According to recent calculations, adventure tourism in India is expected to
grow substantially with an increased awareness of India as an adventure destination,
not only in the domestic market but also in the international market. This helps
us to believe that India can reach the peak of the adventure tourism in the
world.
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