TAAI Convention 2007

TAAI theme is ‘Growth though Evolution’

Reema Sisodia - Mumbai

The 56th Indian Travel Congress, the Travel Agents Association of India (TAAI) Convention is all set to address the most pertinent and pressing issue facing the Indian travel and tourism industry that is about accepting change and being drivers of change rather than being driven. There is no defending or denying the fact that the business dynamics have changed in the recent times, with the advent of super sonic technology.

A consensus has been reached that one can achieve growth only through evolution and change, and accepting change faster is not only vital but indispensable for survival. 'The one who accepts it faster, is the one who is definitely smarter' is the new understanding. Throwing light on the theme, Rajinder Rai, convention chairman, vice president, TAAI, chairman cum managing director, Swiftravel International said, "With so much evolving all around in our travel and tourism industry, TAAI has decided that this year, our theme for the Indian Travel Congress in Chennai should be aptly titled ‘Growth through Evolution’. Every aspect of our industry is seeing growth through evolution and TAAI is going to showcase this amazing phase to our delegates at the convention. I hope the graph of this trend will rise even further. I wish to extend a hearty welcome to our industry friends and hope you will carry home beautiful memories of a wonderful and meaningful convention."

Shubhada Joshi

Rajinder Rai

C V Prasad

Adds Shubhada Joshi, Hon secretary general, TAAI and director, Girikand Travels, "Growth through Evolution. It is the most fitting theme which gels with the situations that we agents are going through. For the last few years we have all been talking of changes, their challenges, and diversifications and so on and so forth. But the time has now come where we as agents pick up from all that we have learnt over the years and evolve into what suits our capabilities and get to do what we are best at. I think we are in the best of times now."

C Venkateshwara Prasad, president TAAI and managing director, Travel Express, goes a step further adding, "We also aim to project and promote the city of Chennai as a potential MICE destination through this convention. Conventions can serve as the right platform to showcase the potential of destinations and what it has to offer in terms of business to the trade. We are pleased to be here in Chennai and hope the next few days prove to be fruitful for every delegate present here."