Newstrack

Malaysia Airlines works towards five year plan

Branding exercise to change the common man's experience

Anupama Sushil - New Delhi

Malaysia Airlines one of Asia's largest flying airlines is currently finalising its five-year network plan, developing new routes and increasing frequencies between its major destinations. Speaking exclusively to Express TravelWorld, Christopher Yek, Malaysia Airlines, said that with a contribution of over 70 per cent to both passenger load and revenues the airline has seen a double - digit growth from India for the past three years. India is also one of the largest contributors to Malaysia Airline's south Asia operations. Speaking on the Indian market potential, he pointed out that India had a better potential for growth, and that it was a much easier market to deal with. Also, with a growth rate of over 15 per cent, year on year it has become a very capital-intensive market.

He added that this growth has been seen with improvement of the route rationalization plan done last year. The airline is currently finalising its five year network plan and will be looking forward to develop new routes and increase frequencies from South East Asia and other regions in the world. He also informed that the airline will continue to focus on its hub and spoke approach to enhance carrier yields, passenger load factor and realign from its unprofitable routes. With MAS on track for e-Ticketing, it has enabled the airline to sell through different channels, bringing out higher levels of customer service. With the rising potential and tremendous growth to not only Malaysia but even to sectors like Indonesia, New Zealand, Australia and China, Malaysia Airlines anticipates that the high load factor, will continue further, giving the airline an additional boost.