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Newstrack
MoT plans to put medical tourism on e-commerce platform
ETW Staff - Mumbai
The ministry of tourism proposes to place medical tourism on its recently launched
e-commerce platform amongst other niche tourism products on its website www.incredibleindia.org.
This initiative aims to facilitate customers to communicate directly with agencies,
tour operators, hotels and Bed & Breakfast establishments 24-hour a day.
Ambika Soni, minister for tourism & culture, government of India said that
while it is important for us to woo more tourists to this country through powerful
global campaigns, it is equally important to continue the focus on upgrading
and improving the quality of infrastructure on ground.
The ministry will integrate third party consolidators and
multiple partners through eviivo's technology.
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MOT, India wins PATA Gold Award
The Ministry of Tourism, Government of India has
won the four 'best-of-show' Grand Awards in the marketing category given
out by Pacific Asia Travel Association (PATA) Gold Awards.
Targeted at affluent travellers from the US, Europe,
Asia, the Pacific and the Middle East, the Incredible India global campaign
has helped to drive strong double-digit growth in foreign visitor arrivals
into India. Leveraging India's colour and cultural diversity in the campaign,
the Ministry of Tourism and Culture made aggressive use of traditional
above-the-line advertising as well as interactive new media, including
several micro sites and 11 online contests. The winners will be honoured
at a special luncheon during the PATA Travel Mart 2007 in Bali on September
28.
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