Kerala Tourism Department conducts road show in Mumbai

ETW Staff - Mumbai

Department of Tourism, Kerala has come up with new initiatives promoting the state among domestic and international tourists alike. The focus is on developing and opening the virgin Malabar region of North Kerala, comprising the five districts of Kasargod, Kannur, Wayanad, Kozhikode and Malappuram. "These areas have been untapped so far, the beaches and the beauty here is far more captivating than South Kerala," says Sanjay Kaul, director tourism.

Yet another attempt at boosting the tourism in Kerala is a micro website, within the main website of Kerala tourism, which will be launched soon. The website will post attractive holiday packages by tour operators and hoteliers, with special efforts to build traffic during April to September, a peak season for domestic tourists. Largely we plan to shape and project Kerala as an all-round the year tourist destination, even during the monsoons, adds Kaul.

Over the years, Kerala has grown into a tourist hot spot. In the previous year, a record of over four lakh international tourists and about 62 lakh domestic tourists was seen, creating employment for nearly 10 lakh people across the state. To further consolidate its market, the department of tourism in association with Indian tourism organised B2B road shows to build business relationships oversees in Paris and Berlin and in the Indian cities like Mumbai Delhi and Ahmedabad. The state even bagged the Berlin Golden Gate City Award for its marketing campaign. The Malabar region to be opened for tourism promises various attractions like sea kissed forts, secluded beaches, rare wildlife, historical temples and mosques, endless backwaters, hill stations, adventure sports and much more. The longest beach in Kerala lies in the Malabar region in the district of Kozhikode.