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Amadeus launches Ticketless Access for LCCs
ETW Staff - Mumbai
Amadeus has rolled out a new technology solution which it claims will revolutionise
the low cost airline market by providing access to sales through travel agents
and corporate customers. Amadeus Ticketless Access enables fare and flight information
from ticketless carriers to be displayed alongside those of full service airlines
through the Global Distribution System (GDS).
Sterling, a leading Scandinavian LCC, is successfully pioneering Amadeus Ticketless
Access. The solution provides Sterling with access to the GDS channel without
significant expenditure as the airline does not place inventory into the GDS
and all transactions are carried out using Sterling's existing system. The benefit
to Sterling is two-fold: a reduced distribution cost and increased reach across
Europe whilst retaining full control of all content.
Amadeus developed Ticketless Access in response to market demand from LCCs,
travel agents and travellers, especially corporates who want to have a wider
choice of flights through a single channel. The solution is the only one available
to LCCs that uses standard Extensible Markup Language ( XML) messages and integrates
airline content with the core back office GDS.
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