| Environmental awareness
A friend from Maldives mentioned that tourists arriving
from European countries take back all non-biodegradable garbage with them
when they leave. It is a matter of good culture; it might also be a part
of the law.
Similarly, promotion of eco-tourism in Karnataka
can become a grand reality with community participation. It is a matter
of drawing up the right communication strategy based on a sound policy,
clear vision, wise content and every one's participation in a celebration
- specially the visitors whether on business or leisure.
The education segment can play a major role with support
from business establishments, the government and NGOs. The media can do
magic in this regard. Print, electronic and of course whisper campaign,
which is bigger than the rest. The question is, is it loud enough and
worthy of being whispered about? If it is, Karnataka might set an example.
Nothing is impossible if we put our heart, mind and brain to it.
The segments of tourism that can benefit from this are
adventure tourism, wildlife tourism, eco-tourism, amusement and leisure
tourism, cultural tourism, pilgrimage tourism, nature and environmental
tourism, village tourism, corporate tourism.
- P K Bhattacharjee
Managing Partner,
Great Bear Promotions
(Promoters of Environmental Science)
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