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Building
on Brand India
Brand India today has established a global awareness. Achal
Dhruva and Bhisham Mansukhani explore the various marketing
strategies to capitalise on this new-found momentum.
JLR
: A ‘wild’ success story
More than two decades ago, when budget allocation for tourism
in Karnataka was almost nil, the state government started
out to set up Jungle Lodges & Resorts (JLR). Today, JLR
is aiming at touching a Rs 20 crore turnover. Express TravelWorld
finds out its growth strategy.
Hub,
spoke and wheel
The Garden City has once again risen to the occasion. It is
grooming itself for a favourable travel climate and its latest
strategy is the new international airport. Priya Krishnaswamy
presents a status report.
Calendar
of Travel Trade Shows in 2006 - ’07
A
‘private’ affair
From being a nondescript destination, Sri Lanka is slowly
emerging as a paradise for tourists, offering a melange of
attractions on a single platter. Importantly, it has managed
to capture the interest of the international traveller, primarily
due to its unique revenue model where it raises funds from
private establishments. Preeti Kannan examines how the Sri
Lankan Tourist Board is doing things differently.
Ferrari
India is on the highway
Engaged in an orgy of deregulation, privatisation and global
promotion, the Indian tourism industry is seeking to catch
up with countries that it feels have a lesser claim to global
fame.
Hyderabad:
A potential leader in convention tourism
India's first prime minister, Jawaharlal Nehru played a pioneering
role in laying the foundations of convention tourism, a major
asset for destinational pull.
Cruising
times ahead
The acknowledgement by the Ministry of Tourism of the cruising
potential that India's long coastline holds has had a ripple
effect. The cruise shipping policy and many other government
initiatives are bound to help the industry sail smoothly over
troubled waters. Jyoti Koul finds out.
Expressions
Express TravelWorld is introducing a new column called Expressions
with this issue, to initiate dialogue between the readers
and the magazine. We invite readers to write in their opinions,
feedback or queries regarding the industry or the publication.
Please write in to us at editorial@expresstravelworld.com
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