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Star Cruises to be available on Amadeus Cruise system

ETW Staff - Mumbai

Star Cruises has signed up for a distribution agreement via Amadeus Cruise, which is a powerful desktop application for travel agents, giving them the ability to sell simply and quickly through an intuitive browser-based graphical user interface. The travel agent has access to a standardised interface providing full information to book cruise vacation packages.

Travel agents can book cruise packages along with air, cars, hotels and other travel services. Once launched, Star Cruises will become the 18th cruise line available on the Amadeus system (by far the highest cruise content of any GDS). The relationship with Star Cruises provides Amadeus with a competitive edge in the region, as Amadeus Cruise will be the only GDS application to include Star Cruises inventory. According to Karun Budhraja, GM, Marketing Communications, Amadeus Indian subcontinent, Amadeus Cruise reflects the needs of both customers and providers to conduct their daily business effectively. "In today's day and age non-air content is the latest trend on the GDS platform and we have left no stone unturned to provide this to our users. Amadeus Cruise has the most reliable, efficient and seamless information on cruises which doubtless will go a long way in increasing efficiencies and revenue bottom lines of the travel agency network," he says.

Integrated into the Amadeus PNR, Amadeus Cruise complements its existing product range. It can be accessed through a standalone application or through Amadeus Vista desktop.