Outbound

Mauritius steps up focus on India

ETW - New Delhi

In a bid to expand its business opportunities, Mauritius tourism, recently announced that it has charted out a strategic course for next three years as an initiative to focus on the Indian market. As part of its expansion plans, Mauritius tourism will be widening its distribution network by tapping into the high growth two-tier cities, enhanced national campaigns along with active promotional drives.

As an initiative to promote tourism, led by Deputy Prime Minister of Mauritius, Minister of Tourism, Leisure and External Communications, Charles Gaetan Xavier Luc DUVAL a high-level 50-member delegation from the private tourism sector visited India to encourage enhanced bilateral investments in the field of tourism infrastructure. He said, "Our relations with India go a long way and this move would be yet another positive decision to strengthen our bilateral association." Mauritius received about 29,755 tourists from India last year, there by recording a 20 per cent growth as compared to the previous year. While, in the current year it is anticipating around 35,000 arrivals from India.

With India being the strategic market, Mauritius is committed to a greater destination visibility. Therefore it is expanding itself beyond leisure and holidays, by tapping the Indian MICE segment. It unveiled its state-of-the-art facilities, infrastructure and amenities and the board also promises to offer competitive prices to facilitate growth.

Elaborating further on the government's commitment to the growing Indian economy, the minister further revealed the near possibility of opening the skies for Indian carriers both, public and private. Besides, he said that its tourism board would continue to extend its support to the Indian film industry, and has in fact earmarked a special campaign to further attract the regional filmmakers, as part of the national campaign - 'Magical Vacations'. The country would be offering preferential sops and cooperation to the Indian film industry. Movie producers showcasing the tropical island entirety beyond sea and sand would enjoy certain special privileges.