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Aviation
Emirates to keep agency commissions at seven percent
Call centre capacity to quadruple to 500
Bhisham Mansukhani - Mumbai
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Nabil Sultan
Senior Vice President
Commercial Operations, West Asia and Indian Ocean region
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Emirates Airlines is unequivocal about keeping agency commissions
at seven per cent in recognition of the importance of the travel agents to their
distribution. Reiterating this, Nabil Sultan, senior vice president, commercial
operations, West Asia and Indian Ocean region, however said that travel agents
needed to optimise their own costs and that GDS costs were running too high
and needed to be checked. He also revealed that the airline's worldwide call
centre operations, which were currently consolidated in Mumbai would be further
ramped up to 500 from the present 100.
"GDS costs are rising all the time and these need to
be brought into focus. Agents also need to optimise their costs, though we recognise
the role they play, which is why we have kept commissions at seven per cent.
With online sales not picking up as we hoped it would, we have to rely on the
travel agents for distribution," stated Sultan. With regard to the airline's
conspicuous Southern bias (15 of 57 overall flights are to Kerala), he commented,
"South India is an emerging market. People around the world are talking
about Kerala. The market is dictating more capacity into South India and therefore
that is our emphasis for now. We brought in European tour operators to the region
and have played an important role in developing medical tourism here. However,
we would also want to look at flights into Ahmedabad, Pune and other satellite
towns, as well as resort locations, like Goa. As of now, we are still to utlilise
certain bilaterals but ideally, we would like to have most Indian cities in
our network," commented Sultan.
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