Newstrack

Sahara ventures into travel, launches Sahara Global

ETW Staff - New Delhi

Sahara India Parivar recently announced the launch of Sahara Global, its integrated travel company with a reach of 665 offices across 165 cities. The group is targeting a turnover of Rs 200 crores in its first year and will provide services across seven business verticals which include travel (outbound, inbound and domestic), conferences, exhibitions, medical tourism and a proposed dynamic travel portal for e-commerce and online inventory distribution of this size. The company commenced its operations last month.

With an investment profile benefiting from both direct Sahara Global and indirectly through investments by group companies, the new travel company is looking at an aggressive growth rate. Speaking about the launch, Subrata Roy, Sahara, managing worker & chairman, Sahara India Pariwar, said, "Sahara Global shall endeavor to provide value-based travel & tourism services to the global travel community with innovative services. Our end-to-end travel solutions will offer and harness the vast tourism potential of India, besides capturing the global tourism landscape."

According to Sahara Global, chief executive officer, Romi Datta, "Sahara Global will transform travel services by creating one quality brand with access points that go right down to the grassroots. We are creating a platform where people wishing to travel can merely walk into a Sahara Zone - be it in their neighborhood, on the Internet or through their travel agent, and buy a travel experience anywhere in the country or abroad that is assured by the Sahara brand on standard, quality and value system."

He further added, "From Gorakhpur to Guntur, Belgaum to Varanasi, across 165 cities, there will be Sahara Global touch point which will provide end to end information and services for travellers. In a country where domestic and international travelling is growing at a phenomenal average of 15 per cent, it is quite apparent that the Indian traveller is grossly under-serviced even as both customers and destinations have taken to the road with a vengeance."