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www.expresstravelworld.com MONTHLY INSIGHT FOR THE TRAVEL TRADE
April 2006  
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Home - Management - Article

View Point

Going traditional in Patiala

Rabindra Seth

Industry observers are impressed that the Patiala Heritage Festival even in its infancy has shown potential to blossom into a major event in the country's tourist calendar. Launched in 2003, its fourth edition had a successful run for a week in mid-February. To begin with, the idea was to aim at reviving the cultural traditions of the pre-partition undivided Punjab by presenting on a common stage, exponents of the region's gharanas. With the runaway success of the very first festival, larger scope and new dimensions appeared on the horizon. The subsequent efforts added links between the traditions of Punjab with the rest of India. And, in the 2006 version were included performances that came from across the oceans. All this to reinforce the fact that music and arts have no boundaries. So, Carnatic music and Bharat Natyam shared the honours in 2004 and 2005. This year the Festival opened with a performance of the Swan Lake ballet in Mohiniattam by Bharat Shivaji and party. Another spectacular presentation was Navtej Johar's Bharat Natyam set to the music of Madan Gopal Singh in an unique combination of the Tamil mythical tale of romance with the story of Heer Ranjha. Shobha Mudgal was this year's classical music exponent. From Pakistan came Farida Khanum the ghazal specialist, among others. A surprise item was the Vikarma Veena; the surprise being that this instrument originated in Patiala as the Been.

To complete the Festival, there was the popular craft mela, rural sports including tent pegging. Another innovation was Heritage Walks through the city's main monuments with trained guides. The largest participation was for Qila Mubarak, once the seat of the rulers of the princely state left to decay when royalty moved to new abodes. A massive renovation project with help from Punjabi NRIs abroad is underway. Qila Mubarak's main courtyard is the venue for most of the concerts. With aesthetic lighting it offers a fairytale backdrop. Who are the enthusiasts attending the Festival and how has it managed to take off in such a short time are appropriate questions asked by observers who have seen similar efforts fall by the wayside. To begin with the locals and the specially invited VIPs were to be seen. Just off the expressway from Delhi to Chandigarh accessibility was never a problem. But Patiala had no hotel worth the name. Today, it has three new hotels offering between them a hundred reasonably appointed rooms. This year there were a large number of visitors to the Festival who had driven in from Delhi and other neighbouring cities, of Punjab, Haryana and Himachal.

That brings us to the question about the secret of the success of the Festival. A short answer would be commitment, continuity and political support. The Festival is the brainchild of Capt Amarinder Singh and S K Misra. The duo put it on the drawing board at a time when both were actively associated with INTACH, the Indian National Trust for Art, Culture and Heritage, as chairman and vice chairman respectively. As a joint venture with the state government, the Festival records a full complement of political support.

In a chat with this writer, Patiala's deputy commissioner, Tejvee Singh who bears a major responsibility for the Festival bandobast, said even established hotel chains have become aware of the potential of the district headquarter. The Neemrana group which specialises in Heritage properties has already signed an MoU with the state government to convert Rajendra Kothi - a 19th century palace - into a 15 suite Heritage hotel for upmarket visitors. He added that at the state's request, the Union Tourism Ministry has made a special allocation for promoting Patiala as a preferred destination. The INTACH chairman, said that as part of the development of Qila Mubarak, the Trust is overseeing the project as an international tourist attraction it is proposed to convert one part of the fort into a Heritage hotel. There is now more to Patiala than its famous peg.

 


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