Newstrack

Lifestyle Holidays unveils innovative travel mall in Mumbai

Reema Sisodia - Mumbai

Arguably a first of its kind in the travel trade business, Lifestyle Holdiays - an initiative of Bulls & Bears Finance Limited - has launched a travel mall in Mumbai that has dedicated sections catering to individual regions and their destinations.

These destinations include Africa, Europe, Australia and New Zealand, Greece, Turkey and Egypt. The short haul section includes Dubai, Mauritius, Sri Lanka, Maldives, Seychelles, and Far East and also has a separate section on MICE. Each section offers information on the destination and creates an ambience of that particular region. Each stall stations specialists and travel consultants dedicated to their individual regions. Apart from a focused destination approach, the office also houses a travel shop that sells accessories and gadgets related to travel.

Speaking about the concept and the initiative, Nikhil Dalal, MD of Lifestyle Holidays, said, "We are the first travel company to launch the concept of a travel mall and our objective is to augment the customer's experience that will also reinforce our business philosophy ‘In touch with your elements’. We want to be different by offering new travel concepts."

The company is also expanding its bouquet of offerings on the service front by enhancing the FIT and MICE sections. Lifestyle Holidays has already partnered with tourism boards, airlines and hotel groups to promote specific destinations. It will now promote this new concept through multi-channel communication campaigns that target specific sections of the market.