Does Branding Drive The Indian Outbound?
When consumers decide on a destination for a holiday or business conference, several 'brands' vie for their attention. It is in such a scenario that a strong brand certainly differentiates itself from the others, has several strong advantages and has an attractive appeal to consumers. India`s huge outbound market means a heavy reliance on tour operators and travel agents, at least for new travellers.

Egypt Tourism Sets Up India Office
India in the last few months has witnessed a sudden surge of international tourism boards. Various reasons could be cited for this growth but the fact of the matter stands that Indians are being nonetheless recognised as big global spenders.

Griffon Takes On Louis Cruise Line Agency
In a bid to expand its global presence, Louis Cruise Line, the cruiseline of Europe has finally decided to extend its marketing activities in India. The company has selected Griffon to represent its cruiseliner in the India market.

In Brief