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Bharat Hotels To Set Up Tourism Township In Jaipur

To Partner Public-Private Venture For Jaipur Convention Centre

Bhisham Mansukhani - Mumbai

Lalit Suri

The Bharat Hotels-owned Grand Group is set to build a tourism township on a 125 acre plot, it has acquired on the Jaipur Ajmer highway. Besides a hotel under the Grand Group brand, the company will build a full-fledged complex of service apartments, shopping malls and theatres. Bharat Hotels chairman and managing director Lalit Suri said that if the concept worked well, the company would consider the same scale of development in all of the state's 30 districts.

"There is also a proposal to build a convention centre in Jaipur in a unique partnership between the central and state government," Suri said. As part of its biggest expansion to date, the company will invest Rs 1,000 crore in new hotels across India and an unspecified investment towards international metros. The Grand Group's Indian expansions include a slew of airport hotels in Bangalore, its second in the city aside from the Ashoka, Amristsar, Ahmedabad, Hyderabad, Chennai and Jaipur as well as a resort in Bekal, Kerala. Surat and Noida are also part of the group's thrust to increase its current hotel count to 15, up from seven before the turn of the decade.

Significantly, most of the hotels planned are in proximity to the respective city's airport. "We recently finalised a plot near the new airport in Bangalore. It is the ideal location for our second Bangalore hotel. With an eye on the future, this is a good move. Airport hotels are the way forward. The cities are overpopulated. Land costs are high and a lot of the business travellers do not go into the cities. Following these expansions, we will look keenly at budget hotels. The land has to be available at a very reasonable price. Amritsar has an international airport and no five star hotel anywhere near it. The hotel in Ahmedabad will also be located near the airport," Suri said.

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