MoT Unveils ‘Atithi Devo Bhava’

The minister of state for tourism (independent charge), Renuka Chowdhury announced a major initiative - ‘Atithi Devo Bhava’ - aimed at providing the inbound tourist a sense of being welcomed to the country. The campaign will target the general public as a whole, while focusing mainly on stakeholders of the tourism industry and will will provide training and orientation to taxi drivers, guides, immigration officers, tourist police and other personnel’s directly interacting with tourists.

Chowdhury explained that, “Atithi Devo Bhava is a nationwide campaign aimed at sensitising people about India’s rich cultural heritage, its preservation, cleanliness, hospitality and bringing out an attitudinal shift among the masses towards tourists.” The campaign will be rolled out in a phase manner over a period of three years. In the first phase Delhi, Mumbai, Jaipur, Goa and Aurangabad would be covered.