Kairali Heritage Resort, Kerala Is Latest RCI Affiliate

Reema Sisodia Mumbai

Resort Condominium International (RCI) has further strengthened its presence in Kerala, by affiliating The Kairali Heritage Resort in Kannur. With this, the RCI affiliated properties in Kerala has reached a count of five. Apart from the recent addition, RCI has three properties affiliated in Munnar and one in Kumarakom. RCI has sent over 5,000 RCI member families on holiday to Kerala in the last few years, which translates to approximately about 20,000 people who went to Kerala through RCI. They are working towards more affiliations in Kerala both in the southern part of the state as well as in the Malabar region.

Expressing her views on the latest southern affiliation, Radhika Shastry, general manager RCI India operations, said, "Kerala is one of the favoured holiday destinations amongst our members and a key focus destination for us. The affiliation with The Kairali Heritage Resort increases our footprint in Kerala while giving our members yet another exotic holiday experience. We work very closely with our developers to bring to our members the true local flavour of each destination."

Adding further, P N Sasikumar, director, Kannur County Club Private Limited, said, "We are happy to have affiliated with RCI and especially proud of the fact that our resort has been built specifically keeping in mind the requirements of timeshare holidayers. RCI's expertise and experience in the global timeshare market gave us the guidance to build this resort in synergy with timeshare resorts the world over." Located on the banks of the Katampally River, eight kilometers from Kannur, The Kairali Heritage is a 25 unit resort set against the backdrop of a typical Malabar countryside. The resort guests also have access to a beach located nearby.

Speaking about the future plans Shastry adds, "In the coming year our focus on Kerala and Rajasthan would continues. In addition we will be looking at affiliating properties in the East such as in Sikkim, Gangtok, Darjeeling etc. This region certainly needs more timeshare resorts. RCI has moved from being a mere enabler of exchanges to enhancing holiday experiences at our Affiliated resort properties. We would continue to work with our business partners to bring far more enriching experiences to the timeshare consumer.

A whole host of rental deals have been negotiated across the globe for the RCI member and this is available in three to five star properties in urban locations where timeshare does not have much of a presence. A new affiliation will come up in Coorg early next year. The resort will be completed by early April 2005 in order for members to start holidaying in the summer of 2005.