‘Carlson Hospitality India Believes In The Philosophy - Think Global, Act Local’

The Radisson brand from Carlson Hospitality stable won the ‘Best Franchise Hotel Brand’ in India. K B Kachru, senior vice-president, Carlson Hospitality tells Neeti Chopra what makes them the best

To come out a winner in one of the toughest categories ‘Best Franchise Hotel Brand’, how do you feel about it?

It is certainly an honour and it feels great, to receive recognition from a professional body like the Indian Express Group. Yes, it was a tough category with brands such as Best Western, Days Inn, and Comfort Inn. Winning the award in such strict guidelines and disciplined monitoring is an achievement and speaks highly about our brand. In fact, the entire tourism industry is impressed by the methodology adopted for the selection of the winner.

What according to you was the secret to the success of Radisson brand in winning the award in face of competition?

Whatever we do, we do with integrity. Carlson Hospitality India believes in the philosophy - Think Global, Act Local. Radisson is the brand that owners seek and customers trust - it the one that is known for consistent quality, fresh innovative thinking and genuine hospitality.

How do you plan to retain this success of the brand?

We plan to retain this success by consistently serving with care and exceeding the expectations of our franchisees and guests.

What are the management's plans for the future with the Radisson brand in India?

Under the Radisson Hotels brand, we plan to open four more properties by the end of 2005. In order to promote our properties in Indian market, currently, apart from the corporate office, we have six sales offices in India. We plan to open two more sales offices domestically. Our objective is to build strength in all Carlson Hotel brands in South Asia, and become the largest basket of franchised hotel brands in India by 2007.