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Aeroflot - Marching Towards The World Aviation Elite
Aeroflot - Russian Airlines is a leading air carrier in Russian
Federation and all post-Soviet airspace as well as one of the most dynamic airlines
in Europe. We fly passengers and cargo to 88 destinations in 42 countries around
the world. Aeroflot, with its history dating back to the dawn of civil aviation
in the Soviet Union in 1923, is one of the worlds longest established
carriers. But nevertheless, despite its venerable age, the company continues
to show strong results. Quickly shedding the image of cold soviet style airline,
within the last five years Aeroflot boosted its annual after tax profits by
more than 21 times - from $ 6.1 million in 1999 to $ 128.3 million in 2003.
By 2003 its results put Aeroflot among the 15 top world airlines in terms of
net profit. Under the new market oriented management, the company capitalisation
doubled last year.
Today the Russian domestic air transportation market is developing
very dynamically, growing by 10 to 11 per cent annually within the last three
years alone. Therefore Aeroflots intermediate term plans are based on
boosting its activities in the Russian home market. By 2010 the company intends
to increase its share in this market to above 20 per cent. In addition to Russia
and the CIS - the main battlefield for Aeroflot is still the international
market where its prime targets are Western Europe, South East Asia, the Far
East and North America. During the last three years Aeroflot was busy reforming
its network, including cutting unprofitable routes. As a result, the geography
of the flights became more compact, but the network is better controlled and
much more efficient.
Aeroflot Bonus is the largest Frequent flyer programme in
Russia. There are over 200,000 active members in the programme, 20,000 of which
live in the United States and Canada. By participating in the programme and
accumulating bonus points, passengers can purchase preferential tickets, receive
free tickets, upgrade and receive discounts for Aeroflot Bonus partner companies.
As from September 01, 2003 Aeroflot has launched a new reward programme for
young passengers from two 2 to twelve years old - Aeroflot Bonus
Junior.
Purchasing tickets with special child discount members will
get points as grown-ups Aeroflot Bonus basic card will be automatically issued
and delivered to member reached 12 years of age.
When Aeroflot finally joins the Sky Team global alliance
(the procedure began on May 24, 2004 in Moscow when a MoU was signed), the Aeroflot
Bonus programme will be integrated into the frequent flyer programmes of the
other Sky Team members (Delta Airlines, Air France, Korean Air, Aero Mexico,
Al Italia, CSA - Czech Airlines). This will give Aeroflot Bonus members even
more privileges and opportunities.
Improving The Image
The
airline has also boosted its image with radical improvements in quality and
redesigning of the whole look of the company. A brand new concept of premium
class in-flight service was introduced on flights to New York, Los Angeles,
Tokyo, Vienna, Zurich, Munich, Brussels, Geneva, Helsinki and Hong Kong. By
the end of 2005, it will cover all routes. This project is accompanied by an
intensive cabin crew retraining programme.
Joining The Alliance
In May 2004 Aeroflot and Air France signed an MoU to pave
the way for the Russian Flag-carrier to join the SkyTeam alliance. Aeroflot
will become a full member most probably in 2005 the first Russian airline
to enter a global alliance. Invitation from the SkyTeam is a recognition of
the Russian flag carriers high standards and represents graphic evidence
of its success.
HUB in Moscow
Aeroflot
believes its further and successful development depends on having a modern hub
linking Europe and Asia. The airline believes its future is in transit traffic
and convenient connections, considering Moscow as a strategically promising
hub for the markets of Russia, the CIS, Europe and America as well as Far East
and Southeast Asia. The airline has plans to participate in the reconstruction
and expansion of Sheremeteyevo airport - still its main operational base. Aeroflots
strategic goal is to construct the new terminal and increase its business activity
at Sheremetyevo. After Aeroflot becomes a full member of SkyTeam, the volume
of traffic at Sheremetyevo can be increased dramatically, to up to 22 million
passengers a year. Aeroflot is presently planning the opening of a new terminal
Terminal 3 in 2007.
Cargo
Aeroflot has four DC-10-40F freighters. These aircraft make
scheduled flights between Oslo, Hahn, Tokyo, Seoul, Beijing, Shanghal, Hong
Kong and Helsinki, Aeroflots favourable position between the Far East
and Western Europe helps to reduce costs and offer competitive prices. The carrier
also has a time advantage on the Europe/Asia route as most carriers fly around
Russia to avoid overflight fees. Last year the airline carried 114,000 tons
of cargo, up 4 per cent from 2002. Within the first six months of 2004, freight
flown by Aeroflot increased by 30.3 per cent, in comparison to the previous
year. The carrier expects to double cargo revenues within the next three years.
There are plans to upgrade its freighter fleet with MD-11s, increasing the number
of freighters to six.
Air Fleet
The companys air fleet consists of 92 aircraft (owned
and leased), including the latest models of Airbus and Boeing jets. As a result
of a two year long air fleet restructuring, by the end of 2004 Aeroflots
foreign fleet will include two Boeing 777-200ERs, seven 767-300ERs while eighteen
Airbus A319/320/321 will replace less effective A310-300s. Aeroflot still uses
over 20 home-built TU-154Ms that were re-engineered in order to meet all international
standards on noise and emission. In January 2004, Aeroflot signed a leasing
contract for six more 11-96 aircraft to add to the existing six. By 2007 Aeroflot
needs to acquire up to 29 additional modern medium-haul aircraft. Shortly, Aeroflot
intends to open a tender for acquisition of 50 short-range aircraft.
History
Shortly
after the end of the Russian Civil War in 1921, the new government established
the Chief Administration of the Civil Air Fleet to oversee budding air transport
projects. One of its first acts was to help found Deutsch-Russiche Luftverkehrs
(Deruluft), a joint venture created to provide service from Russia to the West.
Domestic aviation began around the same time, when Dobrolet aviation began around
the same time, when Dobrolet was formed in 1923 to provide service between Moscow
and Nizhni Novgorod. Dobrole expanded throughout Russia and initiated international
service to Mongolia and Afghanistan. Derulfut, however, controlled access to
the West when it started regular service between Moscow and Konigsberg in 1927.
A consolidation campaign started in 1928, culminating in the creation of Aeroflot
in 1932 to oversee all Soviet civil aviation. When the agreement between Russia
and Germany ended in 1937 and tensions between the two mounted, Aeroflot took
over Derulufts Western routes. It had become the worlds largest
airline by the end of the 1930s.
Aeroflots operations, as well as its role n Soviet
society, expanded rapidly beyond passengers and cargo transport. After Hitler
invaded Russia in 1941, Aeroflot operated as an arm of the military for the
rest of WWII. In 1945 Aeroflot began linkng major Soviet cities by air and building
airports.
The airline also served as a symbol of Soviet Achievement
during the Cold War. In 1956, it introduced the worlds first commercial
jet airline service, with flights from Moscow to Irkutsk in Siberia. In the
late 1950s, the worlds largest aircraft TU-114, equipped with more efficient
turbo-prop engines, underwent rigorous testing and was launched into operation
by Aerofolot. During the 1960s race to develop a supersonic airliner, Aeroflot
managed to build and fly its own supersonic jet, the TU-144, in 1968, two months
ahead of the Concorde. In January 1971, the Aeroflot Central Administration
of International Air Traffic was established within the framework of the International
Airline Transportation Administration, and became the industrys sole enterprise
authorised to operate international flights. Abroad the airline was known as
Aeroflot - Soviet Airlines.
By the 1980s, Aeroflot was offering passenger service to
every continent. As the political and economic situation in the USSR worsened
at the end of the decade, Aeroflot reorganised itself again, giving more autonomy
to its territorial divisions.
In 1992 it was divided into more than 300 regional airlines,
and international routes operated separately as Aeroflot Russian International
Airlines (ARIA). Two years later Aeroflot was registered as a joint stock company,
and the government sold off 49 per cent of its stake to Aeroflot employees.
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