Bulls & Bears Goes In For Complete Revamp

‘Lifestyle Holidays’ New Branding

Reema Sisodia - Mumbai

Nikhil Dalal

Bulls & Bears Finance Limited (Travel & Tours) will now be called Lifestyle Holidays, with the step line, `In Touch With Your Elements' and a new logo in place. When questioned about the thought to go in for a re-branding, Nikhil Dalal, managing director, Lifestyle Holidays (an initiative of Bulls & Bears Travel & Tours) explained, "Bulls & Bears has enjoyed goodwill and hence when we launched the travel and tours division, the name carried on. But now, we have reached a stage where our travel and tours business is flourishing and we feel the need to establish a branding that is travel-related. It must convey the core business of the company, to the existing clientele as well as to new customers. The by-line of the company is `In touch with your elements’. This conveys that the holidays that we provide bring you closer to your true self and are in keeping with individual personalities and preferences. Also it says that at Lifestyle Holidays, we are in touch with your requirements and understand your needs. Hence, Lifestyle Holidays caters to the travel requirements of people from all stratas of society from economy packages to luxury travel, leisure to corporate, special interest and much more.”

Providing further insight into their sales and marketing techniques, Ruhi Daswani, president, Lifestyle Holidays (an initiative of Bulls & Bears Travel & Tours), said, "Marketing and advertising will be the two key tools, through which Lifestyle Holidays will promote its products. Innovative marketing targeting specific sections of the market with suitable products as well as generic advertising will be done all year round. The launch of Lifestyle Holidays will be a soft launch. The brand will grow stronger as it's market share widens. We have already partnered with tourism boards, airlines, hotel groups, etc, to promote specific destinations. Products are well researched before launching in the market. Focus on newer destinations. All this and more will strengthen the Lifestyle Holidays brand."