Cunard Predicts Four-Fold Growth For Indian Market

Bhisham Mansukhani - Mumbai

Cunard, which arguably boasts some of the world's finest ocean liners, predicts a four-fold growth for the Indian market in the light of encouraging growth numbers following an unusually torrid 2003. Lucinda Maguire, sales manager - Far East, Cunard Cruiseline feels India has achieved critical mass as a cruise market and the company has subsequently upgraded its commitment to the Indian market, working closely with an appointed, local agent.

Maguire further added that Cunard's main target market was the main market which was 45 and above. "Our cruise vacations are primarily activity-based and focus on those who take their vacations seriously and pack a number of activities into their daily routine. India is a multi-million dollar market for Cunard. So far we have received an annual number of 200 Indian passengers, which translates into AU$ 2,50,000." Maguire also defended the affordability of Cunard Cruises saying that, "Given its all inclusive element and the large itinerary of destinations and the standard cost per day, a cruise vacation is very competitive despite being a high quality product."

The highly anticipated Queen Mary 2, Maguire informed, has a strong Indian element to it with Ayurveda treatment on board the QM2 will however not be sailing anywhere near Indian waters for sometime to come. "Cunard's Indian representative Connections, has a clear mandate to tap the up-market and corporate segment to grow the clientele base close to our target," Maguire concluded.