Issue of August 2004  
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Look Out

Promotions Galore For Tourism Malaysia
Call it a strategic marketing tool or innovation; Tourism Malaysia always has something new to lure its Indian clientele, be it shopping festivals, food festivals, events et al.

Italy To Showcase India In Film
The Indo Italian Chamber of Commerce and Industry has set a unique precedence by committing to take the initiative of flying down a delegation of Italian directors and producers to India to hunt for film appropriate locations.

In Brief

Bird Group Brings Berlin To India
Though Lufthansa German Airlines has the biggest market share in India among European carriers, Indians rarely include the Berlin Wall in their tourism itinerary.

Cunard Predicts Four-Fold Growth For Indian Market
Cunard, which arguably boasts some of the world's finest ocean liners, predicts a four-fold growth for the Indian market in the light of encouraging growth numbers following an unusually torrid 2003.

Ireland Invites Bollywood To Showcase Its Product
Ireland has blooded the tried and tested route that reaped Switzerland, Thailand, Britain and New Zealand rich rewards.

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