Pearl International To Focus On FIT Business

Anupama Anand - New Delhi

Pearl International, which started its operations in 1992, has decided to place emphasis on the FIT business. With an already established ticketing and visa services business, diversifying into outbound was a natural corollary for the group as they could serve as one-stop shop for travellers. “Niche is a relative word and our specialty is that of selling the world with a difference,” says Amith Seth, executive director, Pearl International. The company provides customised itineraries helping travellers to explore and experience a destination. “The trend is now of experience holidays and matured Indian travellers are no more satisfied with pan-European or pan-American tours. We visit destinations ourselves in order to see and explore what would best suit the needs and tastes of the Indian customer and accordingly suggest itineraries suiting client needs and interests,” said he. Since the recent market trend is tilted towards wellness tourism, Pearl is offering its customers top-of-the-line spa packages, apart from special itineraries to Greece, Turkey, Cambodia and Myanmar.

Describing better services and innovative methods as its USP, Seth said, “There are no compulsory services, which are bundled into the packages as hidden costs, thus, giving our passengers value for their money.” As a marketing strategy, Pearl believes in giving personalised treatment to its customers thus understanding their needs and suggesting options that would make for an exciting and memorable vacation. When asked about the outbound destinations really looking popular this season, Seth said besides the Far-East and Europe, which have and will remain all time favourite, Turkey, Greece, Alberta, Colombia and Burma are new emerging destinations.