HKTB Aims At 20% More Visitors For Hong Kong Shopping Festival

Visitor arrivals to Hong Kong are expected to top 3.7 million, a growth of 20 per cent on the equivalent periods in 2003 and 2002, when the Hong Kong Tourism Board (HKTB) stages the 2004 Hong Kong Shopping Festival between June 26 and August 31, 2004.

HKTB executive director Clara Chong said, “The event would not only attract a wide range of visitors from different target segments, but would also encourage additional spending and thus make a significant contribution to tourism and related sectors, along with the economy at large. This year's shopping festival reinforces Hong Kong's shopping attractions, one of its core strengths. The festival will extend beyond shopping to include dining, entertainment and celebrations.”

The festival will especially encourage visitors to participate in more night-time shopping, dining and entertainment activities. HKTB has solid backing from merchants participating in the festival, all of whom have pledged to play their part in upholding quality standards and demonstrating Hong Kong's hospitality culture. The organisation is also working closely with various trade organisations to create theme activities and special programmes that complement the festival's four major shopping themes: Fashion & Beauty, Jewellery & Watches, Consumer Electronics and Chinese Traditions. Last but not the least, the highlight of the festival will be a lucky draw featuring 56 fabulous prizes worth more than HK$2 million in total. Every spending of HK$300 or more on a single stamped receipt at participating merchants or restaurants earns the purchaser one lucky draw entry coupon, which can be claimed at redemption counters located around the city.