Pondicherry

The Union Territory (UT) of Pondicherry is irrefutably striving to carve its name as a tourism destination with prodigious potential. Through its 'Frenchness', its spirituality and heritage sites, Pondicherry has been able to intrigue visitors but it has a long way to go. However, eco-tourism is on the verge of making its debut, but the expanse is restrictive.

Eco-tourism as the term suggest involves conserving nature in its entirety and taking a cue Pondicherry is undertaking a number of initiatives like focusing on aspects like spirituality and yoga. The challenges and hurdles faced by the UT are nothing peculiar to any Public Sector Undertaking - a lack of professionalism and discipline - and a commercial orientation to work. The challenge is to stay relevant in a field where the public sector is increasingly seen as an anachronism. The UT has realised that it is time to reinvent a new way of doing business with private sector participation, and to be profitable and creative.

Plans are being initiated to lay out a sustainable tourism formula ensuring involvement of local people and without degrading bio-diversity. Spirituality will also be exploited in this pursuit. If the agenda is streamlined and realised, Pondicherry could carve a niche of its own by isolating itself away from wilderness to the serenity of eco-friendliness through spirituality. This is necessary as a concept like eco-tourism is fast catching up on the world scenario and Indian states need to gear themselves for the future.

Leading The Eco-Trail

The ethereal resonance is apparent in Pondicherry. The aura of calmness silently delves the interiors unconsciously to unleash a world of self-exploration and realisation. The elegance of simplicity, the cultural eliteness and condensed cosmopolitan milieu shapes the realisation into spontaneity and diversity; a rare blend that lives everyday in Pondicherry.

Pondicherry means 'New Town' in Tamil. It has survived through time and change, and is as complex and interesting as much larger places. Tourism has always been an important activity in Pondicherry, but there was no conscious marketing effort until 1999.

Very little was done in international marketing despite Pondicherry's international linkages. However, since 1999, the UT organised systematic advertisement campaigns with focussed strategies domestically, emphasising peace, lack of stress and timelessness. This saw almost immediate dividends with domestic arrivals going up to 11.2 per cent in 1999 from the previous year and 16.6 per cent in 2000. Tourist arrivals at over five lakh people each year, amounts to over 50 per cent of the Union Territory's population.

Eco-tourism was never exploited until recently when the UT seemed to be looking for other sources by which they could attract more tourists into the land. With spirituality and yoga having established itself the world over, the UT has now initiated plans to use the trend in the form of sustainable tourism.

Eco-Initiatives

• The Pondicherry government will formulate eco-tourism policy to encourage eco-friendly practices that focus on harmony with nature and spirituality and to develop the conscious process at all levels. Pondicherry has already made its name in spirituality and yoga. For several years, Pondicherry has been hosting the International Yoga Festival in the first week of January.
• The government plans opening of yoga centres and spirituality centres so that sustainable tourism could be addressed and involve local persons without degrading bio-diversity.
• The government also aims to encourage low volume but high value tourism in Pondicherry, which could be directed to eco-friendly tourism.
• In Pondicherry, Ousteri Lake has been identified to be developed as an eco-friendly tourist spot and local communities will be involved in the whole process.
• In places like the Botanical Garden, a fee will be collected to restrict human activity, which damages bio-diversity. The fee could be utilised for garden maintenance.
• The Arikamedu site near Pondicherry, which projected the ancient trade links that Pondicherry had with Romans, will be focussed in a comprehensive development plan.
• The Yanam region, situated on the East Coast, in the District of East Godavary, Andhra Pradesh is rich with mangrove vegetation. It is built on a place where the river Coringa and the Godavary meet and is bounded on the East and the South by these rivers. Plans are being designed to develop this region.
• Pondicherry government also has plans to divert the revenue generated at the tourist places for bio-diversity conservation.
• The government is stressing on the need for restoration of lost species of trees. The only existing forest patch in Pondicherry is the vegetation on the Swadeshi cotton mills campus. A sizable patch of the mill's forest was cleared off its vegetation and given for construction of a court building. Plans have been suggested for an evaluation to enumerate the lost species. The area could also be declared as a protected area and all human activities might be stopped.
• In areas like Thengaithittu, Veerampattinam, Ariankuppam, Moorthikuppam, Yanam and Karaikal, mangrove vegetation has been depleting owing to population growth and overexploitation. There are plans for establishment of a vegetation profile, study of mangroves, interaction with village groups and holding of seminars and workshops in villages to create awareness of protecting resources.
• There are suggestions for inclusion of bio-diversity in primary high school and higher secondary school curricula in a graded and non-formal manner. Bio-diversity-related topics would be introduced in the teacher training and BEd courses.
• Establishment of a general framework for the state policy on conservation and sustainable use of biological resources is also on the cards.
• Establishment of a state bio-diversity Board as per the provisions of the bio-diversity Bill is also being considered. The Board would advise the administration on matters relating to conservation of bio-diversity, sustainable use of its components and equitable sharing of the benefits.
• Setting up of a state bio-diversity fund is also being considered.

By Vyas Sivanand