India Turns A New Leaf
It has been on the Indian scene as a CRS player since 1995, but Abacus, arguably, Asia-Pacific’s leading travel facilitator has yet to make its impact on the Indian travel trade, says Reema Sisodia

‘A Brand Is A Dynamic Organism With A Life-Cycle And Not A Static Object That You Define And Promote’
‘Change is the only constant’, goes the saying, and living upto this adage to the hilt is Amadeus India, who has recently changed its logo and subsequently revamped its corporate identity. Karun Budhraja, deputy general manager, marketing and corporate communications Indian sub-continent talks to Raadia Mukadam about Amadeus’ new positioning. Excerpts.