‘Members Must Exploit This Marketing Opportunity’

Gulu Jagtiani, managing committee member and chairman-convention committee, TAAI tells Reema Sisodia about the thought process behind hosting this convention and its objectives

How did you decide on the theme of 'Regional Networking - Opportunity for Success'?

The theme was finalised keeping in view the present day situation affecting the travel and tourism industry, both nationally and internationally. The 9/11 attack placed many restrictions on travel to the US and, to a certain extent, Europe. The popularity of our neighbouring regions and destinations, whether it be the Far East, Middle-East or the SAARC region, was increasing. Tapping them further and strengthening our ties with these sectors seemed to be a rational business decision.

It is these regions, especially the Far East, that help generate numbers and increases the volume of business. It is also a market that can be promoted amongst the Indian middle class. Today in the travel trade, a number of ticketing agents are expanding their business and converting themselves into agents promoting and selling outbound and leisure packages. Their role as sole ticketing agents is fast changing. At the other end, we are also extremely serious about tapping the region for inbound tourism. Promoting India in the Far East sector and attracting business from there is part of our agenda.

What is TAAI aiming at through the convention?

Primarily, we are looking at greater interaction with the ASEAN region. International conventions go a long way in increasing awareness and understanding new trends and business techniques. This year the convention would offer more international speakers from various fields, different associations and organisations representing countries such as Malaysia, Singapore, Australia etc. Talks and interactive sessions from professionals and experts will help Indian travel agents understand the market and business dynamics of the surrounding countries better. This convention aims to provide a platform for agents to have face-to-face interaction with professionals from the international tourism world and also decision-makers at the national level.

How will holding the convention in Malaysia help TAAI members?

Holding the convention there will help since many of our members are promoting outbound tours to Malaysia and in the region. It also gives an opportunity for inbound tour operators from India to explore this market.

Does having the convention in Malaysia mean the focus has shifted from domestic tourism?

No, domestic tourism continues to be on top of the priority list. In fact, we have dedicated an entire business session only to domestic tourism. We have prominent speakers from the Indian government, both at the Centre and states, who would talk in depth about the various facets of domestic tourism.

As mentioned earlier, this is a highly promising marketing opportunity and it is up to the travel agents to make the best use of it.

Could you elaborate on the ASEAN Travel Mart to be held at the venue during the convention period?

The idea behind the travel mart is to promote inbound and outbound tourism between India and other ASEAN countries. We have around 80 booths and the Mart will be inaugurated on September 20 and will be open to the delegates and the public till September 23, 2003. We are expecting participation from state government, hoteliers, tourism boards, tour operators and airlines.

Would you like to comment on TAAI as an association and its future objectives?

Personally, I would like to see TAAI as being the voice of the industry, an association that can handle the needs of both small and middle-sized as well as the larger players in the market. This can be achieved through co-operation and regular participation by members in the activities of TAAI.

Do you think India is ready to face competition from the ASEAN sector?

I think India is ready to face competition not only from players in the ASEAN region but also globally. It requires projects like the 'Incredible India' campaign and various other initiatives from the government and tour operators. This will not only help in facing competition but also put us on top with major players in the tourism circuit.

What's your message to the Indian tourism industry?

I would like to urge members to participate in large numbers. The industry is going through turbulent times. This is a good time to unite and look at opportunities to get over these difficult times.