Indiamart.com has launched ‘TrustSEAL’ - an indicator of trustworthiness of a company displayed online based upon its verified documents pertaining to existence, legal status, statutory approvals, affiliations and quality certifications.

“The ‘T-factor’ (trust-factor) plays a crucial role in growth of online trading, more so in the B2B (business-to-business) segment where the value and volume of transactions are high. How does one ensure the credibility of a company by merely having a look at its website, or worse still, merely a listing in an online directory with a brief description and contact info? IndiaMART today is in a position to offer its business visitors a set of companies across industries that it has verified for existence, legal status, performance and credibility," comments Dinesh Agarwal, CEO, IndiaMART.com.

Global B2B buyers, while dealing with distant, unknown companies are unsure of the credibility and existence of their counterpart businesses. Indiamart.com plays host to over 1,20,000 member suppliers and exporters and more than two million global buyers who visit the market place every month. Companies participating at Indiamart.com can apply to obtain TrustSEAL, which will be granted if the documents presented by the company comply with minimum requirements as laid down by IndiaMART. These documents may include company registration certificate, Income Tax registration/PAN number, sales tax number, RBI code number, quality certifications, audited financial results, etc.

Once approved, companies can display TrustSEAL along with verified details at their websites, catalogues, directory listings, trade offers, etc. Thus, any company that displays a TrustSEAL online would mean that IndiaMART has verified its documents as a third party. This would enable buyers to deal with companies online with a higher level of confidence.