Issue of August 2003  
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ITTR To Focus On 'Culture' Tourism

Charmaine Fernz - Mumbai

In an effort to tap the growing NRI market, ITTR travel services have decided to tap this potent market. Explains Vernon D'Cruz, CEO, "After having surveyed the markets we cater to like South Africa, Australia, Kenya and a lot more, we realised the needs of Indians wanting to explore their roots and the culture of their origin. We are still in the process of conceptualising these packages. However, the main aim of these packages would be to take the people back to their countries of origin. This would work especially in India since we have a lot of migrants settled abroad."

"We are also in the process of an expansion not only with regards to our operations but also our services. We specialise in being generalist as we feel that as a tour operator, you cannot focus on just one market. It curtails your business focus and approach to the customer’s needs. So, along with the domestic, we plan to balance our outbound and inbound services," added D'Cruz.

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