The Resort Condominium International (RCI) is all set to leverage the holiday potential of the Middle-Eastern market, through its recently launched Dubai office. Prior to the launch, RCI’s Egypt and India office rendered holiday exchange services to members in the Middle-East. RCI hopes to drive a higher exchange penetration through its new Dubai operations.

According to Raju Shahani, president and general manager, RCI India, China, Middle-East, East Africa and Turkey, “We are upbeat about business development opportunities in and around Dubai. The quick start-up time and an investor friendly government approach were key favourable factors for our choice of location. With the launch of our office in Dubai, we will now be closer to our members and developers in the Middle-East.”

RCI has 17,364 members in the region, of which 21 per cent were serviced by India and 73 per cent were serviced by Egypt. The balance were serviced by various other RCI offices around the World. 46 per cent members own holiday weeks in Egypt, 17 per cent in the US, 10 per cent in India and 7 per cent in Spain. The remaining members are spread across many countries.