Testing
New Waters - Going The Niche Way In
a very competitive business environment, the Indian
travel industry is treading on new paths and exploring
newer business models. The crystal ball reveals that
the future clearly lies in niche marketing, uncovers
Sheetal Wadhwa Munshaw
Stray
Thoughts On 2002: The Prodigal Approach
I
decided, following some valuable feedback from Part I (January
1-15, 2003), to present to the readers a straight forward,
chronological, account of events that took place in 2002 and
let them draw their own conclusions.
ITM:
A One-Stop Shop Down Under
Targeting
the travel industry with a focussed approach is the success
story for the Australian Tourist Commission (ATC).
In
a very competitive business environment, the Indian
travel industry is treading on new paths and exploring
newer business models. The crystal ball reveals that
the future clearly lies in niche marketing, uncovers
Sheetal Wadhwa Munshaw
