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| Maggie
White |
The
Australian Tourist Commission (ATC) has teamed up with Coca
Cola India for the Thums Up ‘Face the Thunder’ promotion,
a 26-city road show that will scour the nation and reward
the two fastest amateur batters with an Xtreme Australia Holiday
to Sydney, Australia.
The
Face the Thunder roadshow, which began in Karnataka on 29th
December and finishes in Kolkata on February 11, 2003 will
challenge cricket lovers to step-up to the Thums Up mobile
cricket pitch and bat against a high speed bowling machine.
Two national winners will be awarded a four day Xtreme adventure
holiday to Sydney courtesy of the ATC.
Speaking from Kuala Lumpur, the ATC’s general manager,
South and South East Asia, Maggie White said the Thums Up
Challenge aims to give die-hard cricket fans an opportunity
to join in the World Cup fever and learn more about holiday
activities available in Australia.
White added that the development of the holiday prize was
the genesis for a new type of adventure package released exclusively
to the Indian market. “When we put together the four-day
holiday prize to Sydney it looked so much fun that we decided
to open it up to the broader Indian market. The ATC worked
with Australian suppliers and the Indian Aussie Specialists
travel agents to create three and four-day ‘Thums Up
Xtreme Australia Holiday’ packages. “The Indian
traveller is changing and becoming more included to take part
in local activities and adventures.
While these extreme holiday packages appeal to a growing niche
market, we have been mindful to custom design them for the
Indian needs and have included specific touches such as India
meals,” explains White.
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