Issue dated > 16 - 31 December, 2002  
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 Home > Uplink > Story  Email page || Print page

Galileo To Enhance Brand Equity Through New Product

Anindita Chattoapdhyay - New Delhi

In an effort to increase brand equity and client loyalty and strengthen its market position, Galileo India has launched InfoRail, a product that will offer railway information through Galileo host system, after piloting it successfully. The leading global travel and technology distribution company has developed a software which enables agents to access information related to passenger status inquiry, seat availability, fare and schedules through Galileo host system.

Commenting on the product R Srikrishna, marketing manager said, “Railways provide all this information through the Internet. The software developed by us interfaces with the Internet to provide information in the Galileo host environment on Galileo FocalPoint itself. Using a window of Galileo FocalPoint, the agent can feed in the query for the information required and the reply is flashed back on his General Message queue.”

Galileo is positioning the product as a value-added information service, which will enable their clients to service their customers better. It is being installed free of cost. The need, pointed out Krishna, was identified by travel agents who so far have been accessing such information through RTAs, Internet, time tables or railways reservation counters.

“Now we have integrated the information so that the agent won’t have to come out of the host system,” he added. Ask Krishna what prompted them to tread the railway turf, he responds coolly, “Galileo is committed to its goal of developing the traditional travel agent into a total travel consultant. The Indian Railways is an integral part of travel plans for many end users. InfoRail empowers travel agents to service that requirement better. Further, it enhances the quality of service we offer our clients.”

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