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Plans
To Start Bureaus In Other Emerging Markets
Realising the significance of India as an emerging market
for inbound traffic into Kenya, the Kenya Tourism Board (KTB)
has recently appointed a marketing development representative
for KTB in Mumbai. The official will operate from the Kenya
Airways (KQ) branch in Mumbai and will work closely with KQ
in promoting the destination.
“We have already identified the person and appointed
him. However, paper work and certain approvals are in process,
which should be soon completed. We hope that by the year-end
the official should be in a position to commence operations.
We also have in the pipeline, plans of operating a fully functional
KTB bureau in Mumbai.
However,
it is currently only in the conceptualisation stages. Tourism
is the leading industry today in Kenya and is a tremendous
revenue generator. We have a great tourism product, besides
being home to the big five. We also boast an unspoilt culture
in its most authentic form. We also have modern infrastructure
and state-of-the-art facilities that make it a phenomenal
destination. We have also identified important markets and
are currently diversifying our tourism products. We realise
hence that there is a need for our presence in markets that
are of great significance to the country’s tourism, India
being one of the most dominant in Asia,” explained Joanne
Mwangi, head of marketing, Kenya Tourist Board.
However, at this point in time, the MDR will proactively promote
the destination and facilitate all industry players in doing
the same. In the meanwhile Kenya Airways will remain committed
to their endeavour in establishing Kenya’s position as
a leading destination.
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