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Plans
To Capture Corporate Segment
Placing
India over China as its prime source market, Titlis Rotair
has expanded its existing fold by introducing Titlis Glacier
Park and aims to promote it further in the Indian market.
Designing products and offers to suit the Indian requirement,
Titlis Rotair has announced concrete plans to further establish
base itself in the Indian market. Appointing an official Indian
representative wing in India, the company aims to capture
the Indian corporate segment along with further strengthening
its reach among the family tourism segment.
Elucidating the company’s Indian plans, Peter Schmidli,
head of sales, Titlis Rotair, mentioned: “We consider
India as our top international destination for business generation
and have done our share of research to meet Indian taste and
requirement.
From supplying Indian food to that of catering to the Indian
tourists’ travel preferences, Titlis Rotair has its plan
in place. Adding new attractions to our product is a part
of our plans. Our aim is to upgrade our product every year
to meet the requirements of our Indian clientele.”
The Glacier Park boast activities such as Microscooter, Snow
Scooter, Balancer, Boogie Board or Classic Snow Tube. The
opening of the park is also timed as per the Indian peak season
to augment maximum business. The new Sunflower Bar and other
food and beverage outlets would also provide requisite cuisine
to suit the Indian palate.
Mentioned Rayomand Choksi, regional manager-India, Titlis
Rotair Aerial Cableways: “Switzerland has always been
one of the most popular destinations of Europe in the Indian
market. We have conceptualised a structured marketing and
promotional plan to offer the Indian market, with Switzerland’s
refreshed offers. Promoting our product amongst the Indian
film industry is also part of our marketing strategy.”
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