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Drawing
parallels with the much-talked about Golden Triangle circuit
in the North, Trails, a company floated by Bangalore-based
R S Hospitality Services Ltd, is well on its way to majorly
promoting the Malabar circuit region. With an aim to cash
in on the changing face of tourism amongst southern states,
the company has joined hands with the Karnataka tourism department
to synergise its efforts and promote the circuit as a premier
tourist destination in the entire Southern belt.
Says Jose T Ramapuram, director-marketing, Trails: “Firstly,
the Karnataka government has been very proactive in tourism
promotion. Secondly, Karnataka tourism department has already
drawn out an exciting marketing campaign, that comprises a
series of road shows and exhibitions, both within India and
internationally. Lastly, our company cooperates with Karnataka
tourism in its road shows, exhibitions, trade fairs within
in India and abroad to promote our products. We have also
been receiving continuous support from the department to promote
the Malabar circuit, which was hitherto not projected in the
right perspective.”
Apart from joining hands with the state tourism department
in all its marketing initiatives, Trails has already earmarked
high-profile properties targeted at top end tourists starting
from Calicut and Vythiri sectors in Kerala and Coorg, Kabini,
Mysore and Bangalore in Karnataka. Subsequently, the company
has also taken up joint promotional works with big brands
in FMCG, Telecom sectors in Mumbai and Gujarat regions. With
a view to increase the awareness on exotic locales and properties
available on the circuit.
The company is also banking on Malabar circuit packages to
move up the value chain in a fluid market situation and simultaneously
promote several of its individual properties like Orange County
Resort, Coorg, Kadavu in Malabar region of Kerala and several
other properties, which are in the pipeline.
Concluding Jose adds: “In the coming years, the Malabar
circuit would be one of the most preferred circuits for tourists.”
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