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| Vasudha
Sondhi |
Travel
PIE, a US-based strategic solutions company providing an outsourced
sales and marketing network solution to a wide scope of travel
industry companies, has recently entered into an alliance
with Outbound Marketing Pvt Ltd and identified the company
as its official representative in India.
Outbound
Marketing (OM), headed by Vasudha Sondhi, will function as
a solutions provider for outsourced sales and marketing to
hotels, airlines, cruise companies and other travel industry
partners. Equipped to provide solutions to hospitality service
providers, OM is currently tasked with augmenting outbound
sales of Choice Hotels International, which will call for
the sales, marketing, public relations, and operations including
branding and positioning of Choice Hotels International and
their eight brands.
Commenting on the new venture, Sondhi, managing director,
OM, revealed: “Our first task is to manage Choice International’s
sales and marketing in India, Nepal and Sri Lanka. Committed
in our endeavour along with the understanding of the international
marketplace, we are positive to match up to our promises.”
Apart from promoting Choice in India, OM will sell Helmsbriscoe
International in India. Helmsbriscoe is the largest meeting
site selection company in the world, that provides hotel site
selection services for corporations, associations or any entity
that holds a meeting or conference.
Travel PIE has been selected to develop, implement and manage
Choice’s network of sales offices around the world with
the exception of North and Central America. “Travel PIE
is excited about developing Sales offices in strategic locations
around the world and improving revenue for the Choice Hotels
franchisees worldwide,” said Eric Otto, executive vice-president,
Travel PIE LLC.
OM has its office currently based in New Delhi and plans to
have three more sales offices by this year end.
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