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‘Our
Aim Is To Attract One Million Tourist Annually’
After
lying low for more than a decade, Sri Lankan Tourism is now
making concerted efforts to cash-in on the lucrative Indian
outbound tourism market. In an exclusive Tissa Warnasuriya,
director general, Sri Lanka Tourism, in conversation with
Lakshman V, outlines future marketing strategies in the aftermath
of inking an MoU between the Sri Lankan government and LTTE.
Excerpts
TAT
To Promote Health Travel
Health
is wealth - the common adage is certainly working as a marketing
mantra for Thailand. The country is all set to lure Indian
travellers with its new promotions, ideas, concepts and packages,
through its forthcoming event - the Thailand Health And Beauty
Show.
Singapore’s
New Wonder: Esplanade
The
Esplanade-Theatres on the Bay, Singapore’s first world-class
performing arts centre, opens on the 12 October 2002.
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