New Campaign To Build Business Tourism To Australia

Australia’s business tourism sector is set to benefit from a new global advertising campaign launched recently, said Australian Tourist Commission (ATC) managing director, Ken Boundy.

The new AU$ one million campaign will promote Australia around the world as an ideal destination for business tourism events - right from conventions to meetings to incentive trips. “We want companies and organisations around the world to consider Australia, not just as a dream holiday destination, but as the location for their next business event. This is the first global ‘brand’ campaign undertaken by the ATC for the business tourism sector and is based on a new strategy to build Australia’s share of global tourism business,” said Boundy.

Further, the campaign targets key decision makers in business and government organisations and features endorsements from companies, who have previously held a business event in Australia. The campaign also directors people to the ATC website www.meetings.australia.com which provides tailored information to companies interested in Australia.